Productivity. Profitability. Peace of Mind.

Monthly Archives: June 2011

Think of the “Other Guy” When Handling Communications

By Terry Bolda Do not underestimate the importance of professional communication and etiquette both within and outside your organization. By paying attention to how we’re communicating to our audience(s) and showing concern for the feelings of others, we can have better relationships with staff and customers. Does this help the bottom line? You bet!   [...]

That Whacked-Out Idea You Had Today May Be a Great Idea Tomorrow

By: Ken Forbes, MBA We knew the Jeep Cherokee buyer was a little bit different than competitive sport utility buyers. The Cherokee buyer had a higher income, was younger and more educated than the competitors at the time.  Working in the market research department of Jeep’s ad agency in the 1990’s, we concerned ourselves with [...]